ADV 150

fall 2022

All Classes

Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

This course satisfies the General Education Criteria in Fall 2022 for:

Social & Beh Sci - Soc Sci

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor