ADV 581

Fall 2022 All Classes

All Classes

Quanti Research Methods in Adv

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Provides students with an overview of quantitative research methodology in advertising and consumer behavior. Students will learn appropriate uses and techniques for conducting exploratory (e.g., focus groups, literature searches), descriptive (e.g., observational techniques, surveys), and casual (randomized- and quasi-experiments) research. Ethical considerations in research, and limitations of quantitative research will play an important role throughout the course. Students will learn basic descriptive and inferential statistical analyses to help analyze, and make sense of quantitative data.

Prerequisite: Basic statistics course.

My Favorites

My Schedule

Section Status updates every 10 minutes.

ADV 581 class schedule data for fall 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	72995	Lecture-Discussion	A	12:30PM -1:50PM	TR	123 Gregory Hall	Taneja, H	Part of Term: 1 Date Range: 08/22/22-12/07/22 Section Info: The listed prerequisite of a basic statistics course is not being enforced. In this graduate curriculum, ADV 581 is taught as a first quantitative methods class. Basic statistics are covered so that students are prepared to be successful in the course. Restriction(s): Restricted to Advertising or Communications or Communications and Media major(s). Restricted to Graduate - Urbana-Champaign.