BADM 330

Spring 2021 All Classes

All Classes

Brand Management

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Credit: 3 hours.

Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands

Prerequisite: BADM 320.

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BADM 330 class schedule data for spring 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	71712	Online	A	11:00AM -12:20PM	MW	n.a.	Danienta, N	Part of Term: 1 Date Range: 01/25/21-05/05/21 Section Info: This course will open to all students in the Gies College of Business on Monday, December 7, 2020 at approximately 10:00 a.m. Students are required to log in and use Compass2g (compass2g.illinois.edu) in order to complete this course. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Information Systems or Operations Management or STR BUS DEV & Entrepreneurship major(s) or minor(s). Restricted to students with Junior or Senior class standing.