BADM 326

spring 2021

All Classes

Pricing Strategy

Credit: 3 hours.

The role of pricing in contemporary marketing and major pricing decisions facing the firm; theoretical, economic, and practical methods and models for setting prices; pricing new products, initiating price changes, and responding to competitive pricing; the relationship of pricing objectives and strategies to the goals of the firm; and sealed bidding for contracts.

Prerequisite: BADM 320.

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