CMN 464

fall 2016

All Classes

Health Communication Campaigns

Credit: 3 OR 4 hours.

Focuses on the theoretical principles behind designing, implementing, and evaluating a health communication campaign. Students will be exposed to campaigns pertaining to alcohol abuse, illicit drug use, organ donation, safe sex, tobacco use, among others. The first part of the course reviews theories used in health communication campaigns, derived from the disciplines of communication, social psychology, and public health. The second part of the course focuses on designing campaigns and creating messages as well as evaluating the effects of those campaigns and messages.

3 undergraduate hours. 4 graduate hours.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor