ADV 590

Fall 2013

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
42739
Lecture-Discussion
C
10:00AM -11:50AM
MW
302 Architecture Building
Ham, C
Part of Term:
1
Date Range:
08/26/13-12/11/13
Credit:
4 hours
Section Title:
Innovation in Advertising
Section Info:
Meets with ADV 460, section C (CRN 61094)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
61097
Lecture-Discussion
M
12:00PM -12:50PM
MWF
331 Armory
Clifton, R
Part of Term:
1
Date Range:
08/26/13-12/11/13
Credit:
4 hours
Section Title:
Media Entrepreneurship
Section Info:
This course introduces students to the foundations of entrepreneurship and evolving business models for media. The course will be divided into three sections. In the first section, students are introduced to the foundation and context of entrepreneurship. The second section will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. In the third section, students will examine business case studies for both successful and unsuccessful media start-ups. Meets with ADV 490-M (CRN 61096)
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
56180
Lecture-Discussion
R
4:00PM -6:50PM
TR
111 David Kinley Hall
Vargas, P
Part of Term:
B
Date Range:
10/21/13-12/11/13
Credit:
4 hours
Section Title:
Psychology of Advertising
Section Info:
Topic: Psychology of Advertising Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Meets with ADV 478-R (CRN 61095)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
62657
Lecture-Discussion
SR
5:00PM -5:50PM
W
123 Gregory Hall
Hall, S
Clifton, R
Part of Term:
B
Date Range:
10/21/13-12/11/13
Special Approval:
Instructor Approval Required
Credit:
2 hours
Section Title:
Advertising Industry
Section Info:
This course will cover a variety of topics designed to help students learn more about, and be better prepared to enter, the advertising industry as professionals. Course content will include an overview of career opportunities available in the field of advertising, successful strategies for obtaining and building careers in the industry, as well as interactive sessions with advertising professionals. This course will also contain 10 days of field study in Los Angeles and San Francisco, CA, where the class will meet with industry professionals at advertising agencies, social media companies, clients, and other industry companies. More information and application are available here: http://experience.media.illinois.edu/studydomestic-ca/
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