ADV 460

Fall 2013 All Classes

All Classes

Innovation in Advertising

Credit: 3 hours.

This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases.

Prerequisite: ADV 150.

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ADV 460 class schedule data for fall 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	61094	Lecture-Discussion	C	10:00AM -11:50AM	MW	302 Architecture Building	Ham, C	Part of Term: 1 Date Range: 08/26/13-12/11/13 Section Info: Meets with ADV 590-section C (CRN 42739) Credit is not given for both ADV 460 and ADV 490 F, Digital Advertising. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Junior or Senior class standing.