ADV 481

Fall 2013 All Classes

All Classes

Advertising Research Methods

Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.

No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for fall 2013
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	51333	Lecture-Discussion	A	1:00PM -1:50PM	MWF	101 Armory	Vargas, P	Part of Term: 1 Date Range: 08/26/13-12/11/13 Section Info: If you are an ADV (or other media majors) major encountering difficulty registering for this course, please contact media-ssc@illinois.edu for assistance. Restriction(s): Not intended for students with Freshman class standing.