ADV 199

Fall 2013

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Undergraduate Seminar
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Credit: 0 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
51610
Lecture-Discussion
M
11:00AM -12:20PM
TR
236 Wohlers Hall
Clifton, B
Part of Term:
1
Date Range:
08/26/13-12/11/13
Credit:
3 hours
Section Title:
The Audience Marketplace
Section Info:
Along with producing media, publishers produce audiences. It is the combination of media and audience that are the sources of revenue in their business models. As advertisers increasingly emphasize audience buying, publishers have an opportunity to create growth and optimize revenues from their business models. To do so, they need to begin audience selling. This course is designed for freshmen students interested in exploring how media companies sell their audiences to advertisers or sponsors. The goal will be to explore the relationship between advertisers, advertising agencies, media sales rep firms and media platforms (e.g. TV, blogs, Facebook, mobile apps, radio, magazines, OOH, etc.) and how advertising and media content support one another. Students who are interested in advertising, marketing, media, sales, etc. would enjoy this class.First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
45303
Lecture-Discussion
S
5:00PM -7:50PM
T
7 Weston Hall
Hall, S
Part of Term:
1
Date Range:
08/26/13-12/11/13
Credit:
3 hours
Section Title:
The Communications Industry
Section Info:
Topic: The Communications Industry: Places, Practices and the Pillsbury Doughboy. This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. Registration restricted to freshmen in the Weston Exploration program. First Year Discovery Program Course. Registration restricted to freshman. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
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