ADV 590

Fall 2012

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Special Topics in Advertising
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Credit: 2 OR 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
42739
Lecture-Discussion
C
10:00AM -11:50AM
MW
302 Architecture Building
Ham, C
Part of Term:
1
Date Range:
08/27/12-12/12/12
Credit:
4 hours
Section Title:
Digital Advertising
Section Info:
Meets with ADV 490, section C (CRN 59681)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
56180
Lecture-Discussion
R
4:00PM -6:50PM
MW
156 Henry Administration Bldg
Vargas, P
Part of Term:
B
Date Range:
10/22/12-12/12/12
Credit:
4 hours
Section Title:
Psychology of Advertising
Section Info:
Topic: Psychology of Advertising Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Meets with ADV 400-R (CRN 59683)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
Restricted to Advertising major(s) or minor(s).
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