ADV 494

fall 2012
 
All Classes

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures. No graduate credit. Prerequisite: ADV 481.

Closed
Section Status Closed
Open
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Pending
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Open (Restricted)
Section Status Open (Restricted)
Unknown
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Detail Status CRN Type Section Time Day Location Instructor