ADV 300

fall 2012
 
All Classes

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

Closed
Section Status Closed
Open
Section Status Open
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Section Status Pending
Open (Restricted)
Section Status Open (Restricted)
Unknown
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