ADV 199

Fall 2012

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Undergraduate Seminar
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Credit: 0 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
51653
Discussion/
Recitation
AD1
11:00AM -11:50AM
R
31 Gregory Hall
Potter, R
Valkanova, D
Part of Term:
1
Date Range:
08/27/12-12/12/12
Credit:
3 hours
51654
Discussion/
Recitation
AD2
1:00PM -1:50PM
R
289 Undergraduate Library
Potter, R
Valkanova, D
Part of Term:
1
Date Range:
08/27/12-12/12/12
Credit:
3 hours
51655
Discussion/
Recitation
AD3
10:00AM -10:50AM
F
31 Gregory Hall
Potter, R
Li, L
Part of Term:
1
Date Range:
08/27/12-12/12/12
Credit:
3 hours
51656
Discussion/
Recitation
AD4
11:00AM -11:50AM
F
31 Gregory Hall
Potter, R
Li, L
Part of Term:
1
Date Range:
08/27/12-12/12/12
Credit:
3 hours
51645
Lecture
AL1
11:00AM -11:50AM
MW
101 Armory
Potter, R
Part of Term:
1
Date Range:
08/27/12-12/12/12
Section Title:
Intro to Digital Media
Section Info:
Using the context of Web-based applications, mobile applications, online video, social media, and gaming, this course covers topics fundamental to understanding new media forms. These include an introduction to the operation of the Web, the Internet, Web development, search engines, digital media formats, online media distribution platforms and networks, online audiences, scripting, and user interface design. This class is intended as a first course in digital media for those interested in both the practical skills and the critical intellectual foundations relevant to the Internet and new media. Meets with MACS 199 and JOUR 199 Note: Students must register for both the lecture (AL1) and one discussion section (AD1, AD2, AD3 or AD4).
55788
Lecture-Discussion
J
8:00AM -9:50AM
WF
123 Gregory Hall
Slater, J
Part of Term:
B
Date Range:
10/22/12-12/12/12
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
The Strategies Behind the Ads
Section Info:
Advertisements are everywhere! But what are they really attempting to do? And - are they effective? The basis behind every advertising campaign is the advertising strategy. The strategy when done well, will produce effective advertising that will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Primarily an advertising strategy is developed to determine what and how to communicate ideas to potential or current consumers of products and services. This class will go "behind the scenes" of advertisements and look at the strategies that built some of the most effective brand campaigns in history. At the same time, students will also be learning how good strategies can have a negative effect or be lost in the execution. Overall, students will learn how to analyze advertisements and study the impact these advertisements have on consumption, economics, and popular culture. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
51610
Lecture-Discussion
M
11:00AM -12:20PM
TR
123 Gregory Hall
Clifton, B
Part of Term:
1
Date Range:
08/27/12-12/12/12
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
The Audience Marketplace
Section Info:
Along with producing media, publishers produce audiences. It is the combination of media and audience that are the sources of revenue in their business models. As advertisers increasingly emphasize audience buying, publishers have an opportunity to create growth and optimize revenues from their business models. To do so, they need to begin audience selling. This course is designed for freshmen students interested in exploring how media companies sell their audiences to advertisers or sponsors. The goal will be to explore the relationship between advertisers, advertising agencies, media sales rep firms and media platforms (e.g. TV, blogs, Facebook, mobile apps, radio, magazines, OOH, etc.) and how advertising and media content support one another. Students who are interested in advertising, marketing, media, sales, etc. would enjoy this class.First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
45303
Lecture-Discussion
S
5:00PM -7:50PM
T
Location Pending
Hall, S
Part of Term:
1
Date Range:
08/27/12-12/12/12
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
The Communications Industry
Section Info:
Topic: The Communications Industry: Places, Practices and the Pillsbury Doughboy. This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. Registration restricted to freshmen in the Weston Exploration program. First Year Discovery Program Course. Registration restricted to freshman. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
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