ADV 580

Fall 2012 All Classes

All Classes

Advertising Theory

Credit: 3 hours.

Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.

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ADV 580 class schedule data for fall 2012
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	57980	Lecture-Discussion	A	5:00PM -6:50PM	TR	260 Everitt Laboratory	Duff, B	Part of Term: 1 Date Range: 08/27/12-12/12/12 Restriction(s): Restricted to Advertising or Communications or Communications and Media major(s). Restricted to Graduate - Urbana-Champaign.