SBC 523

Fall 2026 All Classes

All Classes

Consumer Insight and Strategy

Credit: 3 hours.

Examines the role of consumer insight as the foundation of effective brand and marketing strategy. Students learn how evidence from primary and secondary research reveals meaningful patterns in what audiences say, feel, and do, and how these findings translate into actionable strategic and creative direction. Emphasis is placed on distinguishing true insight from intuition, interpreting consumer data, and applying audience-centered understanding to solve marketing problems and drive measurable brand outcomes. The course prepares students to generate and apply consumer insights in professional brand development contexts.

Credit is not given toward graduation for: SBC 523 and either SBC 503 or SBC 505. Prerequisite: Restricted to MS: Strategic Brand Communication students.

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SBC 523 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			81769	Online	A	ARRANGED	n.a.	n.a.	Hitchon, J	Availability: Open (Restricted) Date Range: 11/02/26-12/20/26 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Upon approval, students will then need to complete an application through the Center for Innovation in Teaching & Learning to obtain permission to register: https://apps.citl.illinois.edu/non-degree-registration/NonDegreeStudents/Home Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.