SBC 520

Fall 2026 All Classes

All Classes

SBC Bootcamp

Credit: 1 hours.

Introduces foundational concepts of strategic brand communication, including how brands are developed, positioned, and expressed across audiences and channels. Through case studies and applied analysis, students examine the strategic role of brand purpose, identity, and messaging in contemporary organizational and media contexts. The course establishes core frameworks and vocabulary that prepare students for advanced study and professional application in strategic brand communication.

Credit is not given toward graduation for: SBC 520 and SBC 500. Prerequisite: Restricted to MS: Strategic Brand Communication students.

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SBC 520 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			81766	Online	A	ARRANGED	n.a.	n.a.	Peacock, M	Availability: Open (Restricted) Date Range: 08/10/26-08/23/26 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Upon approval, students will then need to complete an application through the Center for Innovation in Teaching & Learning to obtain permission to register: https://apps.citl.illinois.edu/non-degree-registration/NonDegreeStudents/Home Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.