SBC 522

Fall 2026 All Classes

All Classes

Credit: 3 hours.

Successful Strategic Brand Communication requires working on a series of projects. This course provides a socio-technical perspective to the management of projects. The technical dimensions deal with needs analysis, work breakdown, scheduling, resource allocation, risk management, and performance tracking and evaluation - within the allocated time frame and cost. The sociocultural dimensions include attributes of sound leadership, formation and management of teams, and managing customer expectations in order to formulate consistent, integrated campaigns across channels.

Approved for both Letter and S/U grading. Credit is not given toward graduation for: SBC 522 and SBC 504. Prerequisite: Restricted to MS: SBC students.

Section Status updates every 10 minutes.
SBC 522 class schedule data for fall 2026
Status CRN Type Section Time Day Location Instructor Section Details
3
81768
Online
A
ARRANGED
n.a.
n.a.
Pieczynski, R
Availability:
Open (Restricted)
Date Range:
09/21/26-11/01/26
Section Info:
Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Upon approval, students will then need to complete an application through the Center for Innovation in Teaching & Learning to obtain permission to register: https://apps.citl.illinois.edu/non-degree-registration/NonDegreeStudents/Home
Restriction(s):
Restricted to MS: Strat Brand Comm Onl -UIUC.
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