SBC 522

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Credit: 3 hours.

Successful Strategic Brand Communication requires working on a series of projects. This course provides a socio-technical perspective to the management of projects. The technical dimensions deal with needs analysis, work breakdown, scheduling, resource allocation, risk management, and performance tracking and evaluation - within the allocated time frame and cost. The sociocultural dimensions include attributes of sound leadership, formation and management of teams, and managing customer expectations in order to formulate consistent, integrated campaigns across channels.

Approved for both Letter and S/U grading. Credit is not given toward graduation for: SBC 522 and SBC 504. Prerequisite: Restricted to MS: SBC students.

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