SBC 521

Fall 2026 All Classes

All Classes

Intro to the World of Brands

Credit: 2 hours.

Explores the fundamentals of brand creation, entrepreneurial identity, and brand building in today’s competitive digital environment. Students examine how both start-ups and established organizations develop brands from ideation through promotion, with emphasis on storytelling, positioning, and strategic differentiation. Tools and strategies for crafting, growing, and managing brands are introduced, along with consideration of brand ethics, responsibilities to key publics, and decision-making related to brand evolution, repositioning, or retirement.

Credit is not given toward graduation for: SBC 521 and SBC 502. Prerequisite: Restricted to MS: Strategic Brand Communication students.

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SBC 521 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			81767	Online	A	ARRANGED	n.a.	n.a.	Raquel, S	Availability: Open (Restricted) Date Range: 08/24/26-09/20/26 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Upon approval, students will then need to complete an application through the Center for Innovation in Teaching & Learning to obtain permission to register: https://apps.citl.illinois.edu/non-degree-registration/NonDegreeStudents/Home Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.