ADV 476

spring 2022
 
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Global Advertising
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Credit: 3 hours.

Explores theories of culture and communication and applies them to advertising issues in the context of globalization. Through case studies and an applied research paper, students will develop strategies for advertising and communicating messages to local and global audiences.

3 undergraduate hours. 3 graduate hours. Prerequisite: ADV 150 or equivalent. Restricted to students with Sophomore, Junior, Senior, or Graduate class standing.

This course satisfies the General Education Criteria in Spring 2022 for:

  • Social & Beh Sci - Soc Sci
  • Cultural Studies - Western
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