ADV 460

Spring 2022 All Classes

All Classes

Innovation in Advertising

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Credit: 3 hours.

This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases.

3 undergraduate hours. 3 graduate hours. Credit is not given for ADV 460 if credit for the Digital Advertising section of ADV 490 has been earned. Prerequisite: ADV 283, ADV 284.

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ADV 460 class schedule data for spring 2022
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
71954	Lecture-Discussion	A	10:00AM -11:20AM	MW	1000 Siebel Center for Design	Yao, M	Part of Term: 1 Date Range: 01/18/22-05/04/22 Credit: 3 hours Section Info: Priority for registration is given to ADV, CS+ADV, and Ag COMM majors who started their collegiate coursework prior to or in Fall 2018. If seats are available, they will be released to majors who began coursework in Fall 2019 and who have met the pre-requisites on November 10. Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.
60087	Lecture-Discussion	D	1:30PM -2:50PM	MW	215 Gregory Hall	Wang, M	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: Priority for registration is given to ADV, CS+ADV, and Ag COMM majors who started their collegiate coursework prior to or in Fall 2018. If seats are available, they will be released to majors who began coursework in Fall 2019 and who have met the pre-requisites on November 10. Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s). Restricted to students with Senior or Junior class standing.
61526	Lecture-Discussion	E	12:30PM -1:50PM	MW	1000 Siebel Center for Design	Yao, M	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: Priority for registration is given to ADV, CS+ADV, and Ag COMM majors who started their collegiate coursework prior to or in Fall 2018. If seats are available, they will be released to majors who began coursework in Fall 2019 and who have met the pre-requisites on November 10. Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.