ADV 392

Spring 2022 All Classes

All Classes

Advertising Immersion

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Credit: 0 TO 6 hours.

Covers a variety of topics designed to help students learn more about, and be better prepared to enter, the advertising industry as professionals. Course content will include an overview of careers in the advertising industry while paying particular attention to areas of future career growth. This course is centered on field study where students will participate in interactive discussions with industry professionals at media related agencies and other industry businesses.

Additional fees may apply. See Class Schedule. Approved for S/U grading only. May be repeated in separate terms to a maximum of 6 hours, if topics vary. Credit hour(s) are determined by the instructor and approved by the department head.

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ADV 392 class schedule data for spring 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	73423	Lecture-Discussion	AMZ	12:00PM -12:50PM	W	146 Armory	Hall, S	Part of Term: 1 Date Range: 01/18/22-05/04/22 Special Approval: Instructor Approval Required Credit: 1 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives. Students who successfully complete both parts of the course will receive 1 hour of academic credit. Student applicants will be asked to provide examples of prior coursework, background knowledge, experience and/or competencies in advertising, marketing, e-commerce, media or related areas of study. Priority will be given to Advertising or CS + Advertising juniors or seniors. Other juniors or seniors in the College of Media or in related majors in the Gies College of Business will also be considered. Apply through the following link by 12/1/21: https://forms.illinois.edu/sec/466723734. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 392 and ADV 400.