ADV 290

Spring 2022 All Classes

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Special Topics in Advertising

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Credit: 0 TO 3 hours.

Designed to offer freshmen and sophomores opportunity to take courses in advertising's most recent developments.

May be repeated to a maximum of 12 hours in separate terms, if topics vary.

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ADV 290 class schedule data for spring 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	71950	Lecture-Discussion	INF	3:00PM -4:20PM	MW	223 Gregory Hall	Wilson, C	Part of Term: 1 Date Range: 01/18/22-05/04/22 Credit: 3 hours Section Title: Becoming an Influencer Section Info: *Eligible for the PR Minor: https://media.illinois.edu/pr_minor This course will identify the evolving strategies, tactics, and techniques that drive the influencer ecosystem, evaluate the social and cultural impact of influencer marketing and engagement on organizations and audiences, and assess the racial and gender dynamics that are created and recreated within this quickly evolving marketing and creative arena. Finally, students will focus on the development of influencer generated branded content across for-profit, nonprofit, and human rights organizations. Meets with MACS 295 (69211)
	73632	Online	SMB	ARRANGED	n.a.	n.a.	Muirhead, S	Part of Term: A Date Range: 01/18/22-03/11/22 Credit: 3 hours Section Title: Social Media & Personal Brand Section Info: Branding isn’t just for companies. Every working professional has their own story to tell and goals, skills, and expertise to share. In today’s digital world, a personal brand is no longer a nice-to-have; it’s expected and particularly important to social media influencers, student athletes and online celebrities. This course will focus on practical strategies for building and maintaining a strong personal brand on social media for career advancement and social influence. Upon completion, students will develop advanced social media management skills to personal brand building and identify and manage threats to and risks involved in online reputation management. This course will help you create an authentic personal brand and amplify your career. Prerequisite: None