BADM 539

fall 2021

All Classes

Math Models in Marketing

Credit: 4 hours.

Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.

Prerequisite: Ph.D. standing in BADM or consent of instructor.

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