BADM 330

Fall 2019 All Classes

All Classes

Brand Management

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Credit: 3 hours.

Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands

Prerequisite: BADM 320.

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BADM 330 class schedule data for fall 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70376	Lecture-Discussion	A	12:30PM -1:50PM	MW	2001 Business Instructional Fac	Danienta, N	Part of Term: 1 Date Range: 08/26/19-12/11/19 Section Info: Prerequisite will be enforced. This is a starred* elective course for Marketing students. This course will open to all students in the Gies College of Business on Monday, April 15, 2019 around 10:00 a.m. There are currently 5 reserved seats for Gies College of Business international exchange students only (any exchange students outside of GCOB who try to register will be removed); any unused seats will be released to students meeting the restrictions on Friday, August 30, 2019 at approximately 10:00 a.m. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Information Systems or Operations Management major(s) or minor(s). Restricted to students with Junior or Senior class standing.