BADM 539
Spring 2016 All Classes
All Classes
Credit: 4 hours.
Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.
Prerequisite: Ph.D. standing in BADM or consent of instructor.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
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43937
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Lecture-Discussion
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A
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9:30AM
-12:20PM
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W
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ARR Business Instructional Fac
|
Liu, Y
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