ADV 590

Spring 2014

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/21/14-05/07/14
Special Approval:
Instructor Approval Required
60088
Lecture-Discussion
D
9:30AM -10:50AM
TR
1065 Lincoln Hall
Wise, K
Part of Term:
1
Date Range:
01/21/14-05/07/14
Credit:
4 hours
Section Title:
Innovation in Advertising
Section Info:
This course is intended to improve creative and critical thinking skills in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases. Meets with ADV 460-D (CRN 60087)
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
61101
Lecture-Discussion
U
3:30PM -4:50PM
TR
1105 Siebel Center for Comp Sci
Clifton, R
Part of Term:
1
Date Range:
01/21/14-05/07/14
Credit:
3 hours
Section Info:
Meets with ADV 490 and CS 498. This project-based course will allow teams of media and computer science students to use technology platforms to solve problems supplied by industry clients. Each student will bring their expertise to the problem at hand. Media students will learn capabilities and limitations of different technology platforms, will learn how the end user will be impacted by technology decisions, and how they can help achieve advertising objectives with their code design.
Restriction(s):
Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to Graduate - Urbana-Champaign.
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