ADV 494

Spring 2014 All Classes

All Classes

Persuasion Consumer Response

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

No graduate credit. Prerequisite: ADV 281.

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ADV 494 class schedule data for spring 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	30746	Lecture-Discussion	A	3:30PM -4:50PM	TR	213 Gregory Hall	Mitchell, A	Part of Term: 1 Date Range: 01/21/14-05/07/14 Section Info: Note: Students must meet the prerequisite (ADV 481). Prereqs will be enforced. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Sophomore, Junior, or Senior class standing.