ADV 460

Spring 2014 All Classes

All Classes

Innovation in Advertising

Credit: 3 hours.

This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases.

3 undergraduate hours. 3 graduate hours. Prerequisite: ADV 150.

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ADV 460 class schedule data for spring 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60087	Lecture-Discussion	D	9:30AM -10:50AM	TR	1065 Lincoln Hall	Wise, K	Part of Term: 1 Date Range: 01/21/14-05/07/14 Section Info: Students who have completed ADV 490, Section Title: Digital Advertising, should not register for ADV 460. While the number is different, the course content is the same. Registering for the new course would be seen as duplicate credit. Duplicate credit does not count toward graduation and students registering for the duplicate course will be asked to drop. Restriction(s): Restricted to College of Media. Restricted to students with Junior or Senior class standing. Not intended for Graduate - Urbana-Champaign.