ADV 478

Fall 2014 All Classes

All Classes

Psychology of Advertising

Credit: 3 hours.

Course is designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, judgment and decision making, and others.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 281 or equivalent.

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ADV 478 class schedule data for fall 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	61095	Lecture-Discussion	R	12:00PM -12:50PM	MWF	333 Armory	Vargas, P	Part of Term: 1 Date Range: 08/25/14-12/10/14 Section Info: Meets with ADV 590 - section R (CRN 56180). Students who have completed ADV 490, Section Title: Psychology of Advertising, should not register for ADV 478. While the number is different, the course content is the same. Registering for the new course would be seen as duplicate credit. Duplicate credit does not count toward graduation and students registering for the duplicate course will be asked to drop. Restriction(s): Restricted to students with Junior or Senior class standing.