ADV 283

Fall 2014 All Classes

All Classes

Content, Contact, Connections

Credit: 3 hours.

Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.

Prerequisite: ADV 150, ADV 281.

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ADV 283 class schedule data for fall 2014
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	62716	Lecture	C	1:00PM -3:50PM	MW	370 Armory	Meron, S	Part of Term: A Date Range: 08/25/14-10/17/14 Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Junior class standing.