BADM 525

spring 2012

All Classes

New Product Development

Credit: 2 OR 4 hours.

The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.

Prerequisite: BADM 520 or first year of MBA program or equivalent.

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