BADM 327

Spring 2012 All Classes

All Classes

Marketing to Business and Govt

Credit: 3 hours.

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Prerequisite: BADM 320.

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BADM 327 class schedule data for spring 2012
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	31073	Lecture-Discussion	A	11:00AM -12:20PM	TR	Business Instructional Fac	Wolters, M	Part of Term: 1 Date Range: 01/17/12-05/02/12 Section Info: Prerequisites will be enforced. This course will open to all students in the College of Business on Monday, November 14, 2011, at approximately 9:00 a.m. Restriction(s): Restricted to College of Business. Restricted to students with Junior or Senior class standing.