BADM 420

spring 2012

All Classes

Advanced Marketing Management

Credit: 3 hours.

Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises.

No graduate credit. Prerequisite: BADM 320 and Senior standing.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor