BADM 327

Spring 2008 Part of Term 1

Part of Term 1
Jan 14-Apr 30

Marketing to Business and Govt

Credit: 3 hours.

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Prerequisite: BADM 320.

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BADM 327 class schedule data for spring 2008
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	31073	Lecture-Discussion	A	2:00PM -3:20PM	TR	Wohlers Hall	Sullivan, U	Part of Term: 1 Date Range: 01/14/08-04/30/08 Restriction(s): Restricted to College of Business. Restricted to Business Administration or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Multiple Majors major(s). Restricted to students with Junior or Senior class standing.