BADM 325
Spring 2008 Part of Term 1
Jan 14-Apr 30
Credit: 3 hours.
Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
Prerequisite: BADM 320.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31060
|
Lecture-Discussion
|
B
|
3:00PM
-4:20PM
|
MW
|
Wohlers Hall
|
Otnes, C
|
|
|
|
31063
|
Lecture-Discussion
|
C
|
10:00AM
-11:20AM
|
MW
|
Wohlers Hall
|
Otnes, C
|
|