ADV 590

Fall 2006

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Special Topics in Advertising
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Credit: 2 OR 4 hours.

May be repeated in the same or in multiple semesters, if topics vary.Prerequisite: Consent of department

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CRN Type Section Time Day Location Instructor Section Details
42739
Lecture-Discussion
C
3:00PM -4:20PM
TR
229 Natural History Building
Kien, G
Part of Term:
1
Date Range:
08/23/06-12/08/06
Credit:
4 hours
Section Info:
Note: This section is for Advertising graduate students only. Topic: Consuming Digital Culture So you got your iPod around your neck, your laptop is tucked into your backpack, and your cell phone is in your hand. At home, your TiVo is set to record your favorite program while you're off for an evening of PlayStation. You listen to satellite radio on the way, while your friend you met through Facebook plays a quick game on their PSP. This is just normal life in 2006, right? But what does it all mean? This course focuses on how digital consumption is a meaningful act beyond the cash register, looking at three phases of cultural activity: creation, apprehension and use. Taking a global view of culture that identifies interconnections between the USA, China, Europe, Japan and other sites, this course looks at the role of culture in the creation of digital technology and development of digital consumer devices. We will examine how technology is apprehended by users, looking at issues of the 'digital divide' and global economics of digital consumption. Finally, we look at how consumer behavior translates from signification into practice through acts of status, power and mobility.
Restriction(s):
Restricted to Advertising major(s). Not intended for Undergrad - Urbana-Champaign.
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