ADV 400

Fall 2006 All Classes

All Classes

Special Problems

Credit: 2 OR 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

2 or 3 undergraduate hours. May be repeated in the same or in multiple semesters, if topics vary. No graduate credit. Prerequisite: Written research proposal and consent of head of department.

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ADV 400 class schedule data for fall 2006
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 08/23/06-12/08/06 Special Approval: Instructor Approval Required
39361	Lecture-Discussion	A	11:00AM -12:20PM	MW	113 Gregory Hall	Silva, M	Part of Term: 1 Date Range: 08/23/06-12/08/06 Credit: 3 hours Section Info: Topic: "The Latino/a Experience in the U.S.: Representations and Realities" On Feb. 1, 2001, US census data showed that Latino/as exceeded African Americans by 6,000 people, at which point Latinos officially became the largest minority group in the United States. As Samuel Huntington puts it, the fast growing Latino population challenges dominant assumptions in the U.S. about national identity. Immigration reform, border control, and criminalization of illegal immigrants are the policies that are perceived by many as means to regain that control. These assumptions construct a set of representations of Latino/as that are disseminated and usually reinforced by the mainstream media. On the other hand, not only do two main network TV channels (Televisa and Univisi�n) broadcast full-time programming in Spanish, but also the four mainstream TV networks (ABC, CBS, NBC, and Fox) have increasingly included Latino characters in sit- coms in recent years to lure Latino consumers. Drawing on news reports, news reels, video documentaries, and feature films the course will approach the complexities of the immigrant and resident Latin American communities in the U.S. in order to provide a theoretical framework and to nurture a critical perspective for analyzing media images, stereotypes and representations about Latin American immigrants as well as the Latino/a community as a whole.
29747	Lecture-Discussion	B	3:00PM -4:20PM	MW	162 Noyes Laboratory	Teets, D	Part of Term: 1 Date Range: 08/23/06-12/08/06 Credit: 3 hours Section Info: Topic: Representations of Advertising in the American Cinema The convergence of advertising and entertainment, i.e. the cinema, is of greater interest today than at any point in history. This course will examine films from 1947-2005 that depict or exemplify particular aspects of the advertising industry. Some will be straightforward portrayals of individuals while others will deal with topics related to media or society. In addition, several documentaries regarding the filmmaking process itself will be shown. Students will view a film on Tuesday, then meet and discuss it and the assigned readings on Thursday. Issues to be discussed will include: ethics, celebrity, gender, integrated marketing and propaganda. Theatrical trailers, print ads and television spots will also be deconstructed and analyzed. Films to be studied will include: The Hucksters, Will Success Spoil Rock Hunter?, What Women Want and In Good Company. There will be various written in-class critical exercises, quizzes and an assigned final exam. Prior coursework in cinema studies would be beneficial, but is not required Restriction(s): Restricted to College of Media. Restricted to Advertising or General Curriculum major(s).
42737	Lecture-Discussion	C	3:00PM -4:20PM	TR	229 Natural History Building	Kien, G	Part of Term: 1 Date Range: 08/23/06-12/08/06 Credit: 3 hours Section Info: Note: This section is limited to juniors and seniors in the College of Communications only. Topic: Consuming Digital Culture So you got your iPod around your neck, your laptop is tucked into your backpack, and your cell phone is in your hand. At home, your TiVo is set to record your favorite program while you're off for an evening of PlayStation. You listen to satellite radio on the way, while your friend you met through Facebook plays a quick game on their PSP. This is just normal life in 2006, right? But what does it all mean? This course focuses on how digital consumption is a meaningful act beyond the cash register, looking at three phases of cultural activity: creation, apprehension and use. Taking a global view of culture that identifies interconnections between the USA, China, Europe, Japan and other sites, this course looks at the role of culture in the creation of digital technology and development of digital consumer devices. We will examine how technology is apprehended by users, looking at issues of the 'digital divide' and global economics of digital consumption. Finally, we look at how consumer behavior translates from signification into practice through acts of status, power and mobility. Restriction(s): Restricted to Advertising or News-Editorial or Broadcast Journalism or Media Studies major(s). Restricted to students with Junior or Senior class standing. Not intended for Graduate - Urbana-Champaign.