ADV 481

Fall 2006 All Classes

All Classes

Advertising Research Methods

Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.

Prerequisite: ADV 300; and a specified course in statistical methods. 3 undergraduate hours. No graduate credit.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for fall 2006
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
36403	Discussion/ Recitation	AD1	5:00PM -5:50PM	M	3 Gregory Hall	Vargas, P Gerhardstein, J	Part of Term: 1 Date Range: 08/23/06-12/08/06
36408	Discussion/ Recitation	AD4	5:00PM -5:50PM	W	3 Gregory Hall	Vargas, P Shapiro, E	Part of Term: 1 Date Range: 08/23/06-12/08/06
36411	Discussion/ Recitation	AD5	6:00PM -6:50PM	W	3 Gregory Hall	Vargas, P Shapiro, E	Part of Term: 1 Date Range: 08/23/06-12/08/06
36414	Discussion/ Recitation	AD6	5:00PM -5:50PM	T	3 Gregory Hall	Vargas, P Shapiro, E	Part of Term: 1 Date Range: 08/23/06-12/08/06
36416	Discussion/ Recitation	AD7	4:00PM -4:50PM	T	3 Gregory Hall	Vargas, P Gerhardstein, J	Part of Term: 1 Date Range: 08/23/06-12/08/06
36401	Lecture	AL1	3:45PM -4:50PM	MW	192 Lincoln Hall	Vargas, P	Part of Term: 1 Date Range: 08/23/06-12/08/06 Section Info: Note: This section is open only to College of Communications majors, pre-majors and Agricultural Communications majors. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or News-Editorial or Broadcast Journalism or Media Studies or General Curriculum major(s).