ADV 494

Fall 2006 All Classes

All Classes

Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

Prerequisite: ADV 481. 3 undergraduate hours. No graduate credit.

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ADV 494 class schedule data for fall 2006
CRN Type Section Time Day Location Instructor Section Details
29766
Lecture-Discussion
A
9:30AM -10:50AM
TR
112 Speech & Hearing Science Bldg
Glennon, I
Part of Term:
1
Date Range:
08/23/06-12/08/06
Credit:
3 hours
Section Info:
Note: This course is open only to Advertising and Communications General majors.
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