BADM 526
Spring 2025 All Classes
All Classes
Consumer Analytics: Theory and Practice
Credit: 4 hours.
Reviews the science side of marketing by studying multiple models used by companies and consulting firms in the different steps of the marketing process. The marketing consulting approach provides a deeper understanding of the process that supports marketing management decisions. To enhance the learning experience, the course will be strongly based on software applications that offer hands-on exposure to real life corporate applications. Students need to have basic knowledge of R or Python.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
76803
|
Lecture-Discussion
|
A
|
12:30PM
-1:50PM
|
TR
|
Wohlers Hall
|
Bao, Y
|
|
|
|
77377
|
Lecture-Discussion
|
B
|
2:00PM
-3:20PM
|
TR
|
Wohlers Hall
|
Bao, Y
|
|