BADM 362

Spring 2025 All Classes

All Classes

Introduction to Consumer Analytics

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Credit: 3 hours.

Introduces the science side of marketing by studying multiple models and machine learning algorithms used by companies and consulting firms in the different steps of the marketing process. It includes clustering analysis, predictive analysis using linear regression and logistic regression, classification, and principal component analysis. To enhance the learning experience, the course will be strongly based on software applications such as R, Python as well as online data analytics platform Enginius that offer hands-on exposure to real life corporate applications.

Prerequisite: BADM 211.

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BADM 362 class schedule data for spring 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	76806	Lecture-Discussion	A	2:00PM -3:20PM	TR	Wohlers Hall	Bao, Y	Part of Term: 1 Date Range: 01/21/25-05/07/25 Section Info: This sections meets with BADM 526 B. This course will open to all Business Administration majors on Monday, November 18, 2024 and to all other Gies majors on Monday, November 25, 2024 at approximately 10:00 a.m. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Information Systems or Operations Management or STR BUS DEV & Entrepreneurship or Strategy, Innovation & Entrep major(s) or minor(s). Restricted to students with Junior or Senior class standing.