SBC 512
Fall 2024 All Classes
All Classes
Credit: 2 hours.
This course serves as a capstone, requiring the student to demonstrate a mastery of knowledge in the primary areas of Strategic Brand Communication. The project is designed to allow the student to demonstrate his/her mastery of strategic brand communication, focused on Creating and Executing a Research Plan; Repositioning Analysis and Strategy; Strategic Brand Communication Strategy & Tactics; Media Strategy & Tactics; Campaign Monitoring and Evaluation.
2 graduate hours. No professional credit. Prerequisite: SBC 511. Restricted to MS: SBC students.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
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69955
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Online
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A
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ARRANGED
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n.a.
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n.a.
|
Clifton, D
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