SBC 509

Fall 2024 All Classes

All Classes

Digital Media and Brand Reputation Management

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Credit: 3 hours.

A brand's image, reputation and presence can be significantly impacted by the rapidly changing digital media ecosystem, mainstream adoptions of AI, automation, immersive technologies, and swift shifts in audience behavior. This course provides an overview of the digital media landscape as well as practical insights for brand managers and marketing communication professionals to strategically leverage different media channels for different audiences and contexts. Focus on the underlying technological affordances of existing digital media platforms and emerging media technologies.

3 graduate hours. No professional credit. Prerequisite: SBC 502, SBC 507. Restricted to MS: SBC students.

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SBC 509 class schedule data for fall 2024
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	78079	Online	A	ARRANGED	n.a.	n.a.	Yao, M	Date Range: 09/30/24-11/10/24 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.