SBC 508

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Credit: 3 hours.

Familiarizes students with the topic of marketing communications and promotion management, and will teach students the steps for strategically planning a strategic brand communications campaign. The culmination of this course will be a campaign for a real-world client.

3 graduate hours. No professional credit. Credit is not given for both SBC 508 and SBC 507. Prerequisite: Restricted to MS: SBC students.

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