ADV 590

Fall 2024

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
08/26/24-12/11/24
Special Approval:
Instructor Approval Required
Section Info:
In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/GradIndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information from the College of Media Student Services Center.
42739
Lecture-Discussion
AMZ
12:00PM -1:50PM
R
1000 Siebel Center for Design
Taneja, H
Part of Term:
1
Date Range:
08/26/24-12/11/24
Credit:
3 hours
Section Title:
Adv Strat in Digital Media
Section Info:
Brand Advertising Strategy in Digital Media and E-Commerce: Learn about brand advertising strategy in digital media (Streaming TV, Online Video, Programmatic Advertising) from ad agency and sales executives from Global Overview and Amazon Ads. In this course, students will have the opportunity to work on a real-life brand. Students will learn how to create proposals and present media recommendations to various types of advertisers. Learn the fundamentals of brand advertising through the lens of e-commerce companies looking to grow awareness in the marketplace. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. For graduate students, this includes ADV 490 AMZ and ADV 590 AMZ, even if a section title is different. Students may consider taking ADV 490 AMZ prior to ADV 590 AMZ. However, this is not required and ADV 490 AMZ is not a pre-requisite for this course. Meets with ADV 400 AMZ (CRN 50465).
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
31222
Lecture-Discussion
AQR
3:00PM -5:50PM
T
382 Education Building
Vargas, P
Part of Term:
1
Date Range:
08/26/24-12/11/24
Credit:
4 hours
Section Title:
Adv Quant Research Methods
Section Info:
Topic: Advanced Quantitative Research Methods: Experiments and Surveys. This class will allow students with knowledge of quantitative methods to learn more about experiments and survey research methods, including study design, materials and measures, data collection, data analysis, and writing up results. Meets with MDIA 590 AQR (59883). Completion of ADV 581 is preferred, or other overview of quantitative research methods course is preferred. Contact the professor with any questions.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
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