ADV 400

Fall 2024 All Classes

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Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for fall 2024
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 08/26/24-12/11/24 Special Approval: Instructor Approval Required Section Info: In order to register for this course, students need to complete an Independent Study Form which can be found here: https://go.illinois.edu/IndependentStudy. Students must complete all sections of the form before it can be submitted for review by their participating instructor. Once the form has been reviewed and approved by the department, the student will receive further registration information from the College of Media Student Services Center.
	50465	Lecture-Discussion	AMZ	12:00PM -1:50PM	R	1000 Siebel Center for Design	Taneja, H	Part of Term: 1 Date Range: 08/26/24-12/11/24 Credit: 3 hours Section Title: Adv Strat in Digital Media Section Info: Brand Advertising Strategy in Digital Media and E-Commerce: Learn about brand advertising strategy in digital media (Streaming TV, Online Video, Programmatic Advertising) from ad agency and sales executives from Global Overview and Amazon Ads. In this course, students will have the opportunity to work on a real-life brand. Students will learn how to create proposals and present media recommendations to various types of advertisers. Learn the fundamentals of brand advertising through the lens of e-commerce companies looking to grow awareness in the marketplace. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. For undergraduate students, this includes credits earned under ADV 392 AMZ and ADV 400 AMZ, no matter the title of the section. Meets with ADV 590 AMZ (CRN 42739). Restriction(s): Not intended for students with Freshman class standing. Not intended for Graduate - Urbana-Champaign.