ADV 490

Spring 2023 Part of Term 1

Part of Term 1
Jan 17-May 3

Advanced Special Topics in Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for spring 2023
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
58648	Lecture-Discussion	AMZ	12:00PM -12:50PM	W	119 David Kinley Hall	Hall, S	Part of Term: 1 Date Range: 01/17/23-05/03/23 Credit: 1 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives. Students who successfully complete both parts of the course will receive 1 hour of academic credit. For more information go to: https://brandhub.illinois.edu/amazon-ads-experience/. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 490 and ADV 400. Meets with ADV 392 AMZ (73423). Restriction(s): Restricted to students with Graduate class standing.
57499	Online Discussion	BA	9:30AM -10:50AM	TR	n.a.	Heredia-Ferran, M	Part of Term: 1 Date Range: 01/17/23-05/03/23 Credit: 3 hours Section Title: Building an Audience Section Info: Building an Audience: Fans, Haters, and Clout Seekers. Audiences are everywhere, we all belong in many different subsets of audiences. This class seeks to understand the importance of audience building at the start of a campaign and how to properly guide your brand to use an audience properly throughout the customer journey. Emphasis is placed on understanding the importance of data tools to build audiences and how to add these tools into the start of the research process. Restriction(s): Restricted to students with Graduate, Junior, or Senior class standing.
61394	Lecture-Discussion	ECM	11:00AM -12:20PM	MW	111 David Kinley Hall	Tenneti, R	Part of Term: 1 Date Range: 01/17/23-05/03/23 Credit: 3 hours Section Title: Adv Strategies for Online Bus Section Info: Advertising Strategies for Online Businesses: This class will cover an intersection of eCommerce advertising, technology, and business. Students learn how to confidently navigate the current eCommerce landscape in the US and Globally – Large platforms and self-hosted solutions, help their clients grow through business & revenue models and evaluate the success of your company’s finances and advertising measures using business analytics. The projects focus on helping students understand all the components of customer buying journeys including SEO, Paid Ads, Email Marketing, and UX/UI. Guest speakers for the class include industry experts at Walmart, Unilever, Amazon, Microsoft, Coca-Cola, Walgreens, and Reckitt giving the students a chance to interact and build relationships in the industry and teach them how to sell their goods and services successfully online. Please note: students who took ADV 490 ECM Advanced eCommerce (68228) in FA22 should not register for this course. While the title is different, the course content is the same. Registering for the new course would be seen as duplicate credit. Duplicate credit does not count toward graduation and students registering for the duplicate course will be asked to drop. For more information go to: https://brandhub.illinois.edu/amazon-ads-experience/ Restriction(s): Restricted to students with Junior, Senior, or Graduate class standing.