ADV 283
Spring 2023 Part of Term 1
Jan 17-May 3
Credit: 3 hours.
Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
60080
|
Discussion/
Recitation |
AB1
|
2:00PM
-2:50PM
|
W
|
327 Gregory Hall
|
Heo, S
Meron, S |
|
|
|
60081
|
Discussion/
Recitation |
AB2
|
2:00PM
-2:50PM
|
W
|
329 Gregory Hall
|
Meron, S
Park, S |
|
|
|
61736
|
Discussion/
Recitation |
AB3
|
3:00PM
-3:50PM
|
W
|
313 Gregory Hall
|
Heo, S
Meron, S |
|
|
|
70769
|
Discussion/
Recitation |
AB4
|
3:00PM
-3:50PM
|
W
|
327 Gregory Hall
|
Meron, S
Park, S |
|
|
|
74337
|
Lecture
|
AL1
|
9:00AM
-9:50AM
|
MW
|
213 Gregory Hall
|
Meron, S
|
|