ADV 490

Fall 2023 All Classes

All Classes

Advanced Special Topics in Advertising

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Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for fall 2023
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
60179	Lecture-Discussion	AMZ	12:00PM -1:50PM	W	370 Armory	Hall, S	Part of Term: 1 Date Range: 08/21/23-12/06/23 Credit: 2 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives. Students who successfully complete both parts of the course will receive 1 hour of academic credit. For more information go to: https://brandhub.illinois.edu/amazon-ads-experience/. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. For graduate students, this includes ADV 490 AMZ and ADV 590 AMZ. Meets with ADV 392 AMZ (76385). Restriction(s): Restricted to students with Graduate class standing.
67416	Online	MLE	4:30PM -5:50PM	W	n.a.	Craft, S	Part of Term: 1 Date Range: 08/21/23-12/06/23 Credit: 3 hours Section Title: Topics in Media Literacy Educa Section Info: This course explores the opportunities and challenges involved in teaching media literacy. Specific topics vary by semester, but may include, for example: developmentally appropriate strategies for teaching media literacy; introducing techniques and tools for evaluating media in the classroom and community; media literacy for producers and consumers; navigating social media; critical thinking and media; and media literacy, health and wellness. Meets with ADV 590 MLE, JOUR 460 MLG, JOUR 460 MLU, MACS 496 MLG, MACS 496 MLU, CI 499 G, and CI 499 UG. Restriction(s): Restricted to Undergrad - Urbana-Champaign.
60145	Lecture-Discussion	SS	1:00PM -2:50PM	MWF	1002 Siebel Center for Design	Meron, S	Part of Term: A Date Range: 08/21/23-10/13/23 Credit: 3 hours Section Title: Sandage Studios Section Info: This fast-paced, hands-on course has students plan, develop and execute an innovative advertising campaign for a real client. Simulates a modern agency experience that requires creative problem solving, design thinking, data literacy and professionalism. Students can hone specialized skills and expertise in research, strategy, creative media and/or leadership. 3 graduate hours. Meets with ADV 400 SS (49762). Restriction(s): Restricted to Advertising major(s). Restricted to students with Graduate class standing.