ADV 590

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Special Topics in Advertising

Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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ADV 590 class schedule data for spring 2020
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	52664	Lecture-Discussion	CA	10:00AM -11:20AM	MW	70B Wohlers Hall	Maslowska, E	Part of Term: 1 Date Range: 01/21/20-05/06/20 Credit: 4 hours Section Title: Computational Advertising Section Info: Meets with ADV 461/70249 This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy. Restriction(s): Restricted to Graduate - Urbana-Champaign.